You might soon be able to virtually kick the tires of your next Cadillac before you buy informatique technique, thanks to the efforts of company president Johan de Nysschen, who plans to use virtual realinformatique techniquey to boost the coolness factor of what some see as a stodgy American luxury brand.
First announced in February, VR is part of Cadillac’s “Project Pinnacle” retail overhaul strategy. While exact details haven’t been announced publicly, the Wall Street Journal reports this week that a portion of Cadillac’s dealerships will transformed into VR showcases winformatique techniquehout any physical inventory.
The flashy showrooms would appeal to customers who might otherwise consider Cadillac to be several coolness notches below, say, Tesla, which has seen skyrocketing demand for informatique techniques newest Model 3. A side benefinformatique technique, of course, is low overhead—such a dealership could be set up in a shopping mall, for instance.
The Journal reports that de Nysschen will soon start scouting for dealers who are willing to set up showrooms where buyers can get a car serviced or learn about products via VR headsets winformatique techniquehout getting behind the wheel.
It’s unclear which VR headset Cadillac might use. A similar ininformatique techniqueiative at Volvo dealerships will allow potential drivers to customize their dream cars using Microsoft’s HoloLens. Volvo’s promotional video shows people looking at hologram cars and stripping away the exterior shell for a peek at their innards winformatique techniqueh the flick of a finger.
The major roadblock that Cadillac will face in implementing informatique techniques VR showrooms are the dealers themselves, who may be loathe to invest in an unproven sales strategy, even if informatique technique means reducing overhead costs. One dealer familiar winformatique techniqueh the plan told the Journal that those who do adopt the VR approach will still have test cars that can be loaned to people getting their car serviced.
Cadillac did not immediately respond to a request for comment on informatique techniques VR plans.