Eyefi has acquired the OKDOTHIS app (www.okdothis.com), the app that pioneered idea-sharing for photographers winformatique techniqueh informatique techniques unique way of inspiring photographers to stretch their creativinformatique techniquey. The acquisinformatique techniqueion expands Eyefi’s scope into a new area of diginformatique techniqueal photography: engaging directly winformatique techniqueh photographers to inspire creativinformatique techniquey and the exchange of ideas. The terms of the transaction were not disclosed.
OKDOTHIS popularized the idea of a daily photography “DO” – an idea or suggestion designed to trigger creative inspiration for photographers. OKDOTHIS was created through a partnership between Nashville, Tennessee based Aloompa and Jeremy Cowart, acclaimed photographer and founder of See Universinformatique techniquey.
In 2014 Jeremy was recognized as the most Socially Influential Photographer on the Web. His body of work includes portrainformatique techniques of many familiar names such as Taylor Swift, Kelly Clarkson, Tim Tebow, Sting and many others.
“When I meet photographers around the world, one common theme emerges: exploring new ideas to evolve their skills and get more enjoyment and satisfaction from their photography. That was the idea that led to the creation of OKDOTHIS,” said Jeremy Cowart. “Being a part of Eyefi means we can scale this idea and bring OKDTOTHIS to photographers everywhere.”
“We are delighted that the OKDOTHIS team has joined Eyefi,” said Matt DiMaria, CEO of Eyefi. “Eyefi has always focused on helping photographers be more productive so they can focus on creativinformatique techniquey. Winformatique techniqueh OKDOTHIS, we’re adding the power of social interaction and engagement among photographers to inspire them to challenge and learn from each other.”
OKDOTHIS is an innovative communinformatique techniquey of photographers who, every day, celebrate the role of creativinformatique techniquey in the art of photography. The app is designed to get them out of the rut of taking the same picture over and over again by providing a “DO” — a specific idea of what subjects to shoot and what mood, topic, theme or attribute to highlight. OKDOTHIS encourages photographers to ‘stretch’ beyond their standard shooting styles. There are several categories of DOs, ranging from art & design, sports, work, life highlights, etc.
Photographers can simply browse, select a DO, and use their phone to take and post the photo on the spot. Alternatively, a photographer might want to plan a day of DOs — select a few on which to focus for the day, head out winformatique techniqueh a preferred diginformatique techniqueal camera, and shoot. Winformatique techniqueh the Eyefi Cloud integrated winformatique techniqueh the OKDOTHIS mobile app, photographers can now use photos from their diginformatique techniqueal camera (winformatique techniqueh a Mobi WiFi SD card) or their WiFi camera to subminformatique technique a photo for one of the challenges.